brand development & design
RDF Project Consultancy
Brand design for IT Consultancy business.
The project required a strong visual identity with a professional, established feel. The colours convey a sense of security and calm,
whilst the fluid nature of the graphic suggests aptitude and flair.
The Rocking Horse
Logo design,
website and print design for toy retailer.
A well established firm selling a wide range of traditional toys so the emphasis
was very much on a classic and timeless design but without looking dated and old-fashioned.
The Cheshire Watch Company
Logo design for online retailer.
The logo design for CWC needed to have a contemporary feel yet also convey a sense of tradition, quality and style. The Cheshire Watch Company sell
vintage and new premium watches with prices ranging from £1k to £50k so it was essential to deliver an identity that would appeal to a
wide demographic.
Roundpeg HR Solutions
Brand development for Human Resource consultancy.
Clean, simple logo design using a peg in hole graphic
where the 'o' forms the head of the peg. Not immediately obvious to all but this graphic has real impact
to those who 'see' it as intended.
Taste catering
Brand development for professional catering company. Keen to avoid the well trodden road of letters formed from cutlery,
I worked on a logo that used a seedling graphic. This also conveyed a sense of freshness and emphasised the
organic nature of the produce.
Little Monkey Daycare
Brand design for Child daycare company using
a graphic derived from the old tumbling monkeys game - something
that adults and children could associate with equally.
Ejma
Corporate Brand Development for timber windows and doors manufacturer.
The bespoke lettering uses a combination of curved and hard edges, reflecting the engineered aspect
of the product range and the reverse flipped 'e' and 'a' give a sense of symmetry and strength.
The brand has a real sense of style and architecture to it and feels robust and well constructed.
Roger Horberry
Brand design for Author and Copywriter.
The doodle graphic conveys the sense of experimentation and freedom associated with the writing process,
culminating in the big idea.
Orange sponsorship
IAB Engage media event
Orange branded touchpoints promoting varied customer demographic of Orange ad network.
Produced series of illustrations and provided copy to reflect breadth and diversity of customer base.
Assets included this 2.5x4m promo wall plus banners and print advertising.
Media Research event
Reconnect Europe
Research aimed at establishing optimum effectiveness of various online ad formats.
Emphasis on adapting ad formats to fit specific online environments across Europe.
The cirlular graphics depict the European countries covered in the research with
particular emphasis on the UK.
Assets included invitations, namecards, banners and CD ROM for the event introduciton.
Reconnect Europe went on to win the Research category at the 2006 Creative Media Awards.
